Archive - One Step Ahead

Pricing Experiments 101 🧪

Actionable ways to experiment with pricing and drive growth

Jan 11, 2023 •

Aditya Bhattacharyya

and

Adarsh Tadimari

December 2022

Validating demand without a product (Part 2)

Cost-effective ways to test your hypothesis and validate market demand

Dec 7, 2022 •

Aditya Bhattacharyya

and

Adarsh Tadimari

November 2022

The 3 types of user friction

Are you solving for the unobvious layers of friction?

Nov 23, 2022 •

Aditya Bhattacharyya

and

Adarsh Tadimari

October 2022

DoorDash and Calm: Lessons in Onboarding

Breaking down the onboarding flows in DoorDash and Calm to see what makes them stand out (3 min read)

Oct 26, 2022 •

Aditya Bhattacharyya

and

Adarsh Tadimari

How Box Won the Enterprise

A positioning masterclass on how Box won the enterprise segment despite facing fierce competition from Microsoft SharePoint and DropBox. (3 min read)

Oct 12, 2022 •

Aditya Bhattacharyya

and

Adarsh Tadimari

September 2022

Choosing an acquisition channel aligned to your product

While there are many channels via which you can acquire customers, only four allow you to achieve massive scale. Most likely, only one will actually…

Sep 28, 2022 •

Aditya Bhattacharyya

and

Adarsh Tadimari

Creating Sticky Products like Evernote

A framework to uncover what goes behind creating a sticky consumer product (3 min read)

Sep 14, 2022 •

Aditya Bhattacharyya

and

Adarsh Tadimari

Validating demand without a product

How two companies validated their hypothesis without writing a bunch of code (2 min read)

Sep 7, 2022 •

Aditya Bhattacharyya

and

Adarsh Tadimari

August 2022

How Product Hunt built 100M+ backlinks 🤯

Product Hunt's strategy to achieve an extremely high Domain Rating of 90 via backlinks (2 min read).

Aug 31, 2022 •

Aditya Bhattacharyya

and

Adarsh Tadimari

Patreon's $4B Product and Growth Engine 🚀

Behind the scenes on how this creator-first platform onboarded 200,000 creators receiving over $26M in monthly payments in aggregate.

Aug 24, 2022 •

Aditya Bhattacharyya

and

How Miro captures demand with templates

Miro's strategy to rank over 8,000 keywords in the Top 10 searches on Google (3 min read)

Aug 17, 2022 •

Aditya Bhattacharyya

and

(Air)meet-ing customers to 24X ARR

Breaking down the product and growth strategies that fuelled Airmeet’s ARR growth by 24X in 1 year and led to a customer base of over 120,000 event…

Aug 10, 2022 •

Aditya Bhattacharyya

and

Adarsh Tadimari

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