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How Swiggy Redefined it's Onboarding Flow, with Shrenik Surana, former Principal Product Manager at Swiggy
We discuss how user insights, iterative experiments, and purposeful design drove activation rates and adoption across verticals at Swiggy.
Jan 16
•
Aarzu Kedia
and
Aditya Bhattacharyya
4
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How Swiggy Redefined it's Onboarding Flow, with Shrenik Surana, former Principal Product Manager at Swiggy
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How HealthifyMe Tracked Its Way to 40 Million Users
From an Excel sheet to an integrated ecosystem, let’s explore how HealthifyMe is digitizing wellness.
Jan 3
•
Aarzu Kedia
and
Aditya Bhattacharyya
4
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How HealthifyMe Tracked Its Way to 40 Million Users
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December 2024
🚗 On the Move: How Getaround Unlocked the Future of Car Sharing
How this trailblazer in peer-to-peer car sharing tackled trust, tech, and sustainability to scale globally and transform the future of transportation.
Dec 20, 2024
•
Aarzu Kedia
and
Aditya Bhattacharyya
2
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🚗 On the Move: How Getaround Unlocked the Future of Car Sharing
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November 2024
Rocket Money: Turning Subscription Hell into a $1B+ Money Management Platform
The story of how this YC-backed platform scaled to millions of users, saved billions for consumers and achieved a billion-dollar exit.
Nov 21, 2024
•
Aditya Bhattacharyya
and
Aarzu Kedia
2
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Rocket Money: Turning Subscription Hell into a $1B+ Money Management Platform
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October 2024
Titan: Innovating on Investment Experiences 💹
Behind the scenes on how this investment management giant grew to 50k+ high LTV users with over $1B in assets, hitting a $450M valuation along the way.
Oct 23, 2024
•
Aditya Bhattacharyya
5
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Titan: Innovating on Investment Experiences 💹
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January 2023
Pricing Experiments 101 🧪
Actionable ways to experiment with pricing and drive growth
Jan 11, 2023
•
Aditya Bhattacharyya
and
Adarsh Tadimari
2
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Pricing Experiments 101 🧪
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December 2022
Validating demand without a product (Part 2)
Cost-effective ways to test your hypothesis and validate market demand
Dec 7, 2022
•
Aditya Bhattacharyya
and
Adarsh Tadimari
4
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Validating demand without a product (Part 2)
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November 2022
The 3 types of user friction
Are you solving for the unobvious layers of friction?
Nov 23, 2022
•
Aditya Bhattacharyya
and
Adarsh Tadimari
4
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The 3 types of user friction
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October 2022
DoorDash and Calm: Lessons in Onboarding
Breaking down the onboarding flows in DoorDash and Calm to see what makes them stand out (3 min read)
Oct 26, 2022
•
Aditya Bhattacharyya
and
Adarsh Tadimari
3
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DoorDash and Calm: Lessons in Onboarding
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How Box Won the Enterprise
A positioning masterclass on how Box won the enterprise segment despite facing fierce competition from Microsoft SharePoint and DropBox. (3 min read)
Oct 12, 2022
•
Aditya Bhattacharyya
and
Adarsh Tadimari
4
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How Box Won the Enterprise
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September 2022
Choosing an acquisition channel aligned to your product
While there are many channels via which you can acquire customers, only four allow you to achieve massive scale. Most likely, only one will actually…
Sep 28, 2022
•
Aditya Bhattacharyya
and
Adarsh Tadimari
6
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Choosing an acquisition channel aligned to your product
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Creating Sticky Products like Evernote
A framework to uncover what goes behind creating a sticky consumer product (3 min read)
Sep 14, 2022
•
Aditya Bhattacharyya
and
Adarsh Tadimari
7
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Creating Sticky Products like Evernote
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