One Step Ahead
Subscribe
Sign in
Home
Product Spotlight 🏅
Strategy breakdowns 📈
Experiment Engine 🧪
Archive
About
Latest
Top
How Narayana Uses AI, Data & Experiments to Guide Student Journeys, with Lohith Nagaraj, VP - Products at Narayana Education
Inside the product mindset of an education giant, where experimentation isn’t just about optimization—it’s about outcomes.
Jun 25
•
Ashana Jha
1:24:36
March 2025
Social Engagement Meets E-Commerce
How India’s apps are creating immersive, interactive shopping experiences
Mar 21
•
Aarzu Kedia
1
Rethinking Gamification
What do Oreo and KBC(Kaun Banega Crorepati) have in common?
Mar 7
•
Aarzu Kedia
3
February 2025
Constant Alerts vs. Intentional Engagement
Thursday and BeReal got us thinking...
Feb 21
•
Aarzu Kedia
and
Aditya Bhattacharyya
3
🚥 Greenlight-ing the Future of Family-focused Fintech
Breaking down how Greenlight identified an untapped market, engineered sustainable growth loops, and scaled into a leader in family-focused fintech with…
Feb 4
•
Aarzu Kedia
and
Aditya Bhattacharyya
5
January 2025
How Swiggy Redefined it's Onboarding Flow, with Shrenik Surana, former Principal Product Manager at Swiggy
We discuss how user insights, iterative experiments, and purposeful design drove activation rates and adoption across verticals at Swiggy.
Jan 16
•
Aarzu Kedia
and
Aditya Bhattacharyya
9
How HealthifyMe Tracked Its Way to 40 Million Users
From an Excel sheet to an integrated ecosystem, let’s explore how HealthifyMe is digitizing wellness.
Jan 3
•
Aarzu Kedia
and
Aditya Bhattacharyya
4
December 2024
🚗 On the Move: How Getaround Unlocked the Future of Car Sharing
How this trailblazer in peer-to-peer car sharing tackled trust, tech, and sustainability to scale globally and transform the future of transportation.
Dec 20, 2024
•
Aarzu Kedia
and
Aditya Bhattacharyya
2
November 2024
Rocket Money: Turning Subscription Hell into a $1B+ Money Management Platform
The story of how this YC-backed platform scaled to millions of users, saved billions for consumers and achieved a billion-dollar exit.
Nov 21, 2024
•
Aditya Bhattacharyya
and
Aarzu Kedia
2
October 2024
Titan: Innovating on Investment Experiences 💹
Behind the scenes on how this investment management giant grew to 50k+ high LTV users with over $1B in assets, hitting a $450M valuation along the way.
Oct 23, 2024
•
Aditya Bhattacharyya
5
January 2023
Pricing Experiments 101 🧪
Actionable ways to experiment with pricing and drive growth
Jan 11, 2023
•
Aditya Bhattacharyya
and
Adarsh Tadimari
2
December 2022
Validating demand without a product (Part 2)
Cost-effective ways to test your hypothesis and validate market demand
Dec 7, 2022
•
Aditya Bhattacharyya
and
Adarsh Tadimari
4
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts