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Pricing Experiments 101 🧪
Actionable ways to experiment with pricing and drive growth
 • 
Aditya Bhattacharyya
 and 
Adarsh Tadimari
Validating demand without a product (Part 2)
Cost-effective ways to test your hypothesis and validate market demand
 • 
Aditya Bhattacharyya
 and 
Adarsh Tadimari
The 3 types of user friction
Are you solving for the unobvious layers of friction?
 • 
Aditya Bhattacharyya
 and 
Adarsh Tadimari
DoorDash and Calm: Lessons in Onboarding
Breaking down the onboarding flows in DoorDash and Calm to see what makes them stand out (3 min read)
 • 
Aditya Bhattacharyya
 and 
Adarsh Tadimari
How Box Won the Enterprise
A positioning masterclass on how Box won the enterprise segment despite facing fierce competition from Microsoft SharePoint and DropBox. (3 min read)
 • 
Aditya Bhattacharyya
 and 
Adarsh Tadimari
Choosing an acquisition channel aligned to your product
While there are many channels via which you can acquire customers, only four allow you to achieve massive scale. Most likely, only one will actually…
 • 
Aditya Bhattacharyya
 and 
Adarsh Tadimari
Creating Sticky Products like Evernote
A framework to uncover what goes behind creating a sticky consumer product (3 min read)
 • 
Aditya Bhattacharyya
 and 
Adarsh Tadimari
Validating demand without a product
How two companies validated their hypothesis without writing a bunch of code (2 min read)
 • 
Aditya Bhattacharyya
 and 
Adarsh Tadimari
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