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Social Engagement Meets E-Commerce

How India’s apps are creating immersive, interactive shopping experiences
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Product-led research is the foundation for modern tech companies. Here’s why.
 • Adarsh Tadimari and Shubham Jindal
How Swiggy Redefined it's Onboarding Flow, with Shrenik Surana, former Principal Product Manager at Swiggy
 • Aarzu Kedia and Aditya Bhattacharyya
The Common Thread Behind INDmoney and Goibibo’s Explosive Viral Growth
 • Aditya Bhattacharyya and Shubham Jindal
(Air)meet-ing customers to 24X ARR
 • Aditya Bhattacharyya and Adarsh Tadimari
Rethinking Gamification
What do Oreo and KBC(Kaun Banega Crorepati) have in common?
 • 
Aarzu Kedia
Constant Alerts vs. Intentional Engagement
Thursday and BeReal got us thinking...
 • 
Aarzu Kedia
 and 
Aditya Bhattacharyya
🚥 Greenlight-ing the Future of Family-focused Fintech
Breaking down how Greenlight identified an untapped market, engineered sustainable growth loops, and scaled into a leader in family-focused fintech with…
 • 
Aarzu Kedia
 and 
Aditya Bhattacharyya
How Swiggy Redefined it's Onboarding Flow, with Shrenik Surana, former Principal Product Manager at Swiggy
We discuss how user insights, iterative experiments, and purposeful design drove activation rates and adoption across verticals at Swiggy.
 • 
Aarzu Kedia
 and 
Aditya Bhattacharyya
How HealthifyMe Tracked Its Way to 40 Million Users
From an Excel sheet to an integrated ecosystem, let’s explore how HealthifyMe is digitizing wellness.
 • 
Aarzu Kedia
 and 
Aditya Bhattacharyya
🚗 On the Move: How Getaround Unlocked the Future of Car Sharing
How this trailblazer in peer-to-peer car sharing tackled trust, tech, and sustainability to scale globally and transform the future of transportation.
 • 
Aarzu Kedia
 and 
Aditya Bhattacharyya
Rocket Money: Turning Subscription Hell into a $1B+ Money Management Platform
The story of how this YC-backed platform scaled to millions of users, saved billions for consumers and achieved a billion-dollar exit.
 • 
Aditya Bhattacharyya
 and 
Aarzu Kedia
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