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Social Engagement Meets E-Commerce
How India’s apps are creating immersive, interactive shopping experiences
Mar 21
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Aarzu Kedia
1
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Social Engagement Meets E-Commerce
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Rethinking Gamification
What do Oreo and KBC(Kaun Banega Crorepati) have in common?
Mar 7
•
Aarzu Kedia
3
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Rethinking Gamification
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February 2025
Constant Alerts vs. Intentional Engagement
Thursday and BeReal got us thinking...
Feb 21
•
Aarzu Kedia
and
Aditya Bhattacharyya
3
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Constant Alerts vs. Intentional Engagement
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January 2023
Pricing Experiments 101 🧪
Actionable ways to experiment with pricing and drive growth
Jan 11, 2023
•
Aditya Bhattacharyya
and
Adarsh Tadimari
2
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Pricing Experiments 101 🧪
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December 2022
Validating demand without a product (Part 2)
Cost-effective ways to test your hypothesis and validate market demand
Dec 7, 2022
•
Aditya Bhattacharyya
and
Adarsh Tadimari
4
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Validating demand without a product (Part 2)
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November 2022
The 3 types of user friction
Are you solving for the unobvious layers of friction?
Nov 23, 2022
•
Aditya Bhattacharyya
and
Adarsh Tadimari
4
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The 3 types of user friction
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October 2022
DoorDash and Calm: Lessons in Onboarding
Breaking down the onboarding flows in DoorDash and Calm to see what makes them stand out (3 min read)
Oct 26, 2022
•
Aditya Bhattacharyya
and
Adarsh Tadimari
3
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DoorDash and Calm: Lessons in Onboarding
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How Box Won the Enterprise
A positioning masterclass on how Box won the enterprise segment despite facing fierce competition from Microsoft SharePoint and DropBox. (3 min read)
Oct 12, 2022
•
Aditya Bhattacharyya
and
Adarsh Tadimari
4
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How Box Won the Enterprise
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September 2022
Choosing an acquisition channel aligned to your product
While there are many channels via which you can acquire customers, only four allow you to achieve massive scale. Most likely, only one will actually…
Sep 28, 2022
•
Aditya Bhattacharyya
and
Adarsh Tadimari
6
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Choosing an acquisition channel aligned to your product
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Creating Sticky Products like Evernote
A framework to uncover what goes behind creating a sticky consumer product (3 min read)
Sep 14, 2022
•
Aditya Bhattacharyya
and
Adarsh Tadimari
8
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Creating Sticky Products like Evernote
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Validating demand without a product
How two companies validated their hypothesis without writing a bunch of code (2 min read)
Sep 7, 2022
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Aditya Bhattacharyya
and
Adarsh Tadimari
9
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Validating demand without a product
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August 2022
How Product Hunt built 100M+ backlinks 🤯
Product Hunt's strategy to achieve an extremely high Domain Rating of 90 via backlinks (2 min read).
Aug 31, 2022
•
Aditya Bhattacharyya
and
Adarsh Tadimari
7
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How Product Hunt built 100M+ backlinks 🤯
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