Spotlight #1: Carrd's insanely low time-to-value
Product managers are always looking for ways to reduce user friction. Carrd shows us something new to try. (2 min read)
Welcome to our first Product Spotlight đ„. In this section, we shine the Spotlight on products that are taking things up a notch - be it reducing friction, designing killer onboardings, using novel acquisition methods...the list is endless đ.
If thereâs one thing all product folks agree on, itâs that users should experience as frictionless an experience as possible - whether on your website, going through your app for the first time, while giving you their information, etc.
How do you take this concept one step further đ§? Let people start using your product without creating an account. Then, get them to create an account as a natural extension of their actions.
Letâs take a look at Carrd, the one-page website builder, that has made getting started so simple, that it should be illegal.
When you land on Carrdâs website, they nudge you to âChoose a Starting Pointâ (i.e. a website template). You start exploring templates and customizing them for your own use case. Hereâs something we made in a couple of minutes.
Itâs so easy to do, that you can finish building your own site before youâve ever signed up for an account. It only asks you to sign up when you try to publish your site. At that point, youâve already:
Invested time and effort into Carrd;
Experienced firsthand how easily Carrd lets you create a website
Youâve come this far, it only makes sense to sign up for an account now. đ
Thatâs it for this Spotlight. Thanks for joining us!
And while youâre here, remember, there are only 3 rules to life:
Be kind to everyone you meet
Donât take yourself too seriously
Drink lots of water
See you next week!