Spotlight #1: Carrd's insanely low time-to-value

Product managers are always looking for ways to reduce user friction. Carrd shows us something new to try. (2 min read)

Welcome to our first Product Spotlight 🥇. In this section, we shine the Spotlight on products that are taking things up a notch - be it reducing friction, designing killer onboardings, using novel acquisition methods...the list is endless 😄.

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If there’s one thing all product folks agree on, it’s that users should experience as frictionless an experience as possible - whether on your website, going through your app for the first time, while giving you their information, etc.

How do you take this concept one step further 🧐? Let people start using your product without creating an account. Then, get them to create an account as a natural extension of their actions.

Let’s take a look at Carrd, the one-page website builder, that has made getting started so simple, that it should be illegal.

Carrd’s website - the focus is on getting you to start using the product

When you land on Carrd’s website, they nudge you to “Choose a Starting Point” (i.e. a website template). You start exploring templates and customizing them for your own use case. Here’s something we made in a couple of minutes.

5-minute patchwork to create a simple landing page on Carrd

It’s so easy to do, that you can finish building your own site before you’ve ever signed up for an account. It only asks you to sign up when you try to publish your site. At that point, you’ve already:

1. Invested time and effort into Carrd;

2. Experienced firsthand how easily Carrd lets you create a website

You’ve come this far, it only makes sense to sign up for an account now. 😄

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That’s it for this Spotlight. Thanks for joining us!

And while you’re here, remember, there are only 3 rules to life:

1. Be kind to everyone you meet

2. Don’t take yourself too seriously

3. Drink lots of water

See you next week!